Poliform Milan Design Week 2026 marks a strategic turning point: no Salone del Mobile, but new projects and exclusive events in the heart of the city
On the occasion of Milan Design Week 2026, the brand makes a clear and deliberate positioning choice: Milan becomes the sole stage, while participation in Salone del Mobile.Milano is suspended for this edition. A decision that does not represent a break with the fair, but rather an evolution in the brand’s narrative.
A decision that sparks debate: Poliform will not take part in Salone del Mobile 2026
After an uninterrupted presence since 1970, Poliform will not be among the exhibitors at the trade fair. Its bond with Salone del Mobile.Milano remains strong and is acknowledged as central to the development of design culture and to Milan’s international role. However, for 2026, the company is focusing its energy and vision on a direct dialogue with the city.
Within Milan Design Week 2026, Poliform’s absence from the fair thus becomes a strategic signal: the brand chooses spaces, timing and languages that are more aligned with its ongoing evolution.
Milan as a design platform
The city is not merely a backdrop, but an integral part of the project. Poliform therefore decides to strengthen its urban presence through initiatives designed to engage an international audience of professionals, stakeholders and design enthusiasts, beyond the traditional boundaries of the fair.
This choice further consolidates Milan’s role as a distributed design ecosystem, capable of hosting autonomous narratives and increasingly targeted formats.
New showroom in Piazza della Scala: opening in March 2026
Poliform’s first milestone on the road to Milan Design Week 2026 is set for March, with the opening of its new showroom in Piazza della Scala. A symbolic location, in the very heart of the city, reinforcing the dialogue between architecture, interior design and the urban context.
The new space represents a key step in the brand’s retail strategy, conceived as a place for experience, design and relationships.
An exclusive event in April: the second act
In April, during Milan Design Week, Poliform will unveil an event in an exclusive location. An appointment set to mark a historic moment in the company’s journey, conceived as an immersive narrative of new projects and the brand’s vision.
Within Milan Design Week 2026, this event thus becomes the narrative core of Poliform’s presence in the city.
Poliform at Milan Design Week 2026: a new geography of design
With this choice, Poliform redefines the way it inhabits Milan Design Week, shifting the focus from the fair to the urban fabric. A strategy that speaks of identity, control over storytelling and the centrality of design.
Poliform’s participation in Milan Design Week 2026 therefore takes shape as an autonomous chapter, capable of strengthening the brand’s presence in Milan and opening up new perspectives on the relationship between design, city and industry.
