Iris Ceramica Group presents Poesis Materiae, a multisensory installation curated by Zaha Hadid Design, at Fuorisalone 2024
Iris Ceramica Group is participating in Milan Design Week 2024 with Poesis Materiae, a new project curated by Zaha Hadid Design. The installation offers an overview of the poetics of ceramic, a natural, versatile and sustainable material that stands out for its strength and ductility. Poesis Materiae invites us to embark on an immersive, multisensory journey between the real and virtual worlds.
Poesis Materiae, the project
The international studio Zaha Hadid Design interprets Iris Ceramica Group’s natural ceramic slabs creating a stunningly original installation that brings matter to center stage.
In Poesis Materiae, surfaces are transformed into a moving wave, overcoming the limits of traditional applications and paving the way for a new concept of design exploration. The installation will be exhibited on Piazza dei Mercanti, Milan.
ICG Gallery Milano: the new showroom
On the other hand, at Via Santa Margherita 4, the brand’s showroom will be presented under a new guise. #UnlockTheExperience will be the key to discover the three floors of the new ICG Gallery Milano.
The new concept favors “phigital” (physical and digital) experiences. Far beyond the classic display of materials, in fact, the new showroom aims to express the artistic, technological and innovative soul of the brand.
