The historic Italian company marks a key strategic step in its expansion into the African market
Lualdi, the historic Italian company internationally renowned for its excellence in interior architecture systems, announces its first showroom in Africa, further strengthening its global presence. The space, created in partnership with The Excellence Group, is located at 117 Strand Street, in the heart of Cape Town’s design district.
With this opening, Lualdi marks a key strategic step in its expansion into the African market, starting with a country—South Africa—that stands out for the maturity of its retail sector, its alignment with Western distribution models, and its central role in managing major residential and contract projects across Sub-Saharan Africa.
Lualdi: An Immersive Space of Technology and Materials
The showroom offers an experiential narrative of Lualdi’s design philosophy: a sensory space where architectural solutions unfold in a fluid journey. Swing doors, sliding systems, partitions, boiserie, and the iconic Rasomuro doors interact in a dialogue of design, function, and innovation—highlighting the company’s unique ability to blend Italian craftsmanship with advanced technologies.
A Partnership for High-Value Projects
The collaboration with The Excellence Group—a benchmark in South Africa’s high-end residential and contract sectors—stems from the shared ambition to provide a vertically integrated project management service. The aim is to respond precisely to the needs of architectural firms, interior designers, and private clients, offering tailor-made solutions with on-the-ground operational support.
A Space for the Design Community
The opening was accompanied by a series of seminars for industry professionals, creating opportunities for dialogue and in-depth discussion on interior design as a tool for well-being and quality living. The showroom, open to the public Monday through Friday (9:00 AM – 5:00 PM) and Saturday mornings (9:00 AM – 1:00 PM), is positioned as a welcoming hub for consultation and collaboration with architects and developers.
An Expanding Network Across Africa
The Cape Town showroom strengthens the brand’s presence in the country. In North Africa, Lualdi relies on a curated network of dealers in Morocco, Tunisia, Libya, and Egypt. In West and Central-East African countries—including Ghana, Nigeria, Kenya, Senegal, Guinea, and Côte d’Ivoire—the company has long been active with bespoke supplies for top-tier private residential projects.
Lualdi’s “glocal” approach—combining a direct presence in key markets with a selection of qualified local partners—remains a strategic driver in promoting and consolidating the culture of Made in Italy design worldwide.
