MuDeTo: The Online Museo del Design Toscano – from the origins to the Seventies

MuDeTo – Museo del Design Toscano – is an exclusively digital museum that enables immediate and in-depth consultation of the products, designers and brands that characterize Tuscan design

Studio DDL – Jonathan De Pas, Donato D’Urbino, Paolo Lomazzi, Joe – armchair / sofa, 1970, Poltronova | © photo CASVA – Centro di Alti Studi sulle Arti Visive del Comune di Milano, courtesy archive studio De Pas-D’Urbino-Lomazzi – centro studi Poltronova

Entirely accessible by all users on tablets, smartphones or PCs, the contents of MuDeTo cover the whole history of Tuscan design, from the early 20th century to our days – from the F.T.A. Florentia car (1901) to the flexible array speaker Anakonda KAN200 (2013) – embracing all the sectors of contemporary design: from design for living, to the workspace, from the contract to the automotive field, from food design to design for the person, up to materials and components.

F.T.A. / S.A. Florentia, Florentia – car, 1901, F.T.A. / S.A. Florentia | from G. Amari, M. Barberis (eds.), Marche italiane scomparse, Centro di Documentazione Museo Nazionale dell’Automobile, Turin 1972 | courtesy Centro di Documentazione Museo Nazionale dell’Automobile di Torino

Founded by Luigi Trenti, Gianfranco Gualtierotti and Umberto Rovelli in 2013, the online editorial project is curated and promoted by the association of the same name and raises interesting questions on how design can be presented in the near future.

Gae Aulenti, Pipistrello – table / floor lamp, 1965 / Minipipistrello – table lamp, 2013, Martinelli Luce | © photo Benvenuto Saba, courtesy Benvenuto Saba – Martinelli Luce

In recent decades the contemporary design scene and its range of action have been significantly changing, causing an inevitable change also from the narrative point of view.

Bizzarrini Manta,1968, Giorgetto Giugiaro’s first project with Italdesign

From the Pipistrello lamp designed by Gae Aulenti for Martinelli Luce to Jumbo – the orange trolley car designed by Giovanni Klaus Koenig and Roberto Segoni for ATM, the Milanese public transport company; from the famous Barattolino Sammontana to Fiocco – the modular wall unit designed by Pierluigi Spadolini and Paolo Felli for Kartell, MuDeTo presents the main stages of a journey aimed at illustrating creativity and innovation Made in Tuscany.

Giovanni Klaus Koenig, Roberto Segoni (and Mario Consonni), Jumbo (serie 4900) – tractor trolley car, 1976-78, ATM – Azienda Trasporti Milanesi, G.A.I. Gruppo Aziende Italiane | courtesy G.A.I. Gruppo Aziende Italiane

This authentic online museum currently includes the files of 37 products, 42 designers and 37 manufacturers, and, thanks to the contribution of professionals, experts and critics, is expected to collect at least 8 new products every year.

Achille and Pier Giacomo Castiglioni, hall dedicated to the presentation of Moplen, Montecatini pavilion, XXXV Fiera di Milano, 1957 | photo Publifoto, courtesy Lombardia Beni Culturali | Archivio Storico Fondazione Fiera Milano, Fondo Fiera campionaria

Each product is presented through 3 files that describe the object, its author and the brand that produced it respectively, in order to provide the users with a complete picture.

Lella and Massimo Vignelli, Saratoga, modular armchair and sofa, 1964, Poltronova

In addition to the website, the association has made available MuDeTo Collection, a series of printed yearbooks that completes the online archive, currently consisting in four volumes. [Text Chiara Sgreccia]

Pierluigi Spadolini, Paolo Felli, 4750/57 (aka Fiocco) – modular wall unit, 1970-75, Kartell | © photo Kartell, courtesy Museo Kartell

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