Millennials spend increasingly more time indoors. This is why they love greenery and nature in every form. The trend of outdoor furniture has been steadily growing for 10 years and every outdoor space is furnished in the best possible way
World population will increasingly concentrate in urban areas and this trend is spreading all over the world. As a consequence of this movement to the cities, new generations increasingly appreciate urban greenery in all its forms.
According to a research carried out by American Garden Research.com, the website of the US National Gardening Association, in 2018 29% of buyers of flowers, plants and outdoor furniture were Millennials. Moreover, in the United States, the average expenditure for gardening products rose by about 100 dollars on 2017, reaching 503 dollars.
This is a fairly logical consequence of the fact that younger generations spend much more time indoors. Nowadays, fewer jobs take place outdoors and more take place inside buildings; also the home office leads to spend less time outdoors, without even moving between home and work. In addition to this, a new environmental awareness is spreading, encouraging the use of every green space to improve the quality of our environment as much as possible.
According to Garden Research.com, 30% of Millennials bought at least one indoor plant in 2018 and an analysis on the visual social network Pinterest shows a significant increase in searches for terraria and indoor plants that need little water. Millennials show affection for indoor plants, considering them almost like pets. This is a positive sign since it helps them develop a further sense of responsibility towards the environment, as well as improving plant health.
These facts, provided by Spoga + Gafa, the garden trade fair held in Cologne from 1 to 3 September 2019, at Koelnmesse, officially support the idea that outdoor space is the new furnishing frontier. Gardens, vegetable gardens, terraces, roofs, balconies meant for private or public use are spaces on which we invest a lot. In 2018, the sector of outdoor furniture, which has been growing for about 10 years, recorded a turnover of 1,600 million dollars in Italy.
Therefore, the sector of outdoor furniture is constantly growing all over the world. As to sales trend, in recent years, many centers dedicated to gardening have doubled the areas dedicated to outdoor furniture to meet the need to live in the open air. To meet the widespread environmental awareness, companies specializing in the production of outdoor furniture are increasingly focusing on less polluting production techniques, using recycled materials, saving energy, conceiving systems to recycle and reuse old products.
What about products? Outdoor furnishings are using increasingly green materials and are increasingly similar to indoor furnishings. The Flexform Outdoor collection, presented at the Salone del Mobile.Milano 2019, includes sofas, armchairs and furnishings that preserve the shapes and compatibility of indoor furnishings, while being made of special weatherproof materials, suitable for outdoor use.
We want to close the first part of the special section dedicated to outdoor furniture of June 2019 with Nardi Outdoor, the Italian company, well-established in the sector of outdoor furniture, which created the Komodo series of sofas and armchairs, designed by Raffaello Galiotto. Thanks to a special coupling system that needs neither screws nor glues, Komodo can be easily dismantled and reconfigured. Moreover the company has started an important project concerning the regeneration of used plastic, Regeneration. [Roberta Mutti]
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