Directly from EuroShop, Metawood, the Lithuanian company that produces furnishings for the most famous fashion brands
Part of the success of fashion brands is due to the beauty and elegance of their stores. For this reason, there are companies specialized in outfitting these special stores that must convey the philosophy of the brand.
Metawood, a Lithuanian company established 17 years ago, took part in EuroShop 2020, the international fair dedicated to the retail industry, with its innovative concepts. The exhibition by Metawood was titled “7D – A tribute to art”, expressing, as its name suggests, the connection between fashion, art, design and craftsmanship in outfitting of a fashion store.
Metawood: the 7 dimensions of design
“7D” means seven dimensions, and seven are the characteristics that, for nearly twenty years, have led the company to work with the best fashion brands in the world. These seven dimensions are Dedication, Development, Detail, Design, Dream, Drive, Destiny. Seven nouns that sum up a philosophy of life and work. A tribute to art, beauty, luxury, fine craftsmanship, which make it possible to create tailor-made projects for very demanding companies.
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Metawood stand for EuroShop 2020 was a tribute to Karl Lagerfeld, the master that passed away a year ago. “No matter how the retail sector changes, we need to stay true to the elements of creation – explained Mikhail Rositsan, president of the company. To cultivate a spirit of imagination that will continue to compel consumer interest and loyalty. With our presence at EuroShop 2020, we will inspire young artists, designers and architects to take a look at the world from a 7D perspective.”
The architecture of a store plays a fundamental role in the communication of the values of a fashion brand. For this reason Metawood invests in the design and realization of tailor-made projects, even complex, where interior design, attention to detail, fine materials integrate to represent the desire for luxury and elegance in the best possible way.
Discover also Real Estate Development Summit Europe 2020