Furniture China 2020: Digital Trade Show

With the new Digital Trade Show, Furniture China comes back from August 2020

Furniture China, the furniture fair usually held in Shanghai in September, will be back also in 2020. However, this year, due to the ongoing Covid-19 health emergency, it will be held in two different ways: online, as Digital Trade Show, from 8 August to 8 November, and in-person, from 8 to 12 September.

Furniture China 2019

The online platform, which integrates with the fair, will be called Digital Trade Show, DTS. DTS, activated on B2B platform JJGLE.COM, is the online extension of Furniture China and Maison Shanghai, which will be held respectively from 8 to 12 September and from 8 to 11 September 2020. About 1,000 exhibitors have already confirmed their participation in DTS, the Digital Trade Show 2020, with about 4,000 registrations also from foreign countries, not only from China.

Watch the webinar dedicated to the Petite Maison collection by Aldo Cibic for PhilippSelva


Digital Trade Show 2020 provides the companies with a virtual showroom featuring images and videos of the product, just like a real showroom. On the platform it is possible to virtually meet customers thanks to 1v1 video meeting and Exhibitor Live Stream. Thanks to these technological tools, meetings become more friendly, and it is possible to have long conversations while examining products. In this situation, the virtual showroom is the best solution to the absence of furniture fairs, generally postponed until next year.


DTS does not replace Furniture China and Maison Shanghai, but integrates with them, showcasing the products for 3 months. Moreover, it will still be possible to contact most of the companies online, even after the Digital Trade Show, on the JJGLE.COM platform. In times like these, creativity is key to develop new projects, and Digital Trade Show offers companies concrete possibilities to expand their business.

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