Magenta Workshop creates E-gloo, an installation to raise public awareness of global warming
Israeli design studio MAGENTA Workshop has created a new installation exhibited at the MUSA museum in Tel Aviv for the first edition of Israel’s crafts and design biennale. E-gloo, this is the title of the work, is a stainless steel igloo that overheats in the sunlight. The project will be displayed until February 2021 and intends to raise public awareness of global warming and explore the relationship between man and nature.
E-gloo is as big as a proper igloo, the dome-shaped shelter invented centuries ago by the Inuit to survive the freezing temperatures of the Arctic. Built by hand, it is completely clad with stainless steel mirrors reflecting the surrounding landscape. Completely closed, it is a sculpture that can be seen only from the outside. When the sun’s rays reflect on the installation, the stainless steel panels overheat and release heat. The igloo, used by man to survive low temperatures, is thus symbolically transferred to a place with opposite climatic characteristics.
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While this installation absorbs heat without dissolving, glaciers are melting little by little, due to the abnormal increase in temperature. Therefore, E-gloo deals with a topical and disputed issue, trying to make people better understand the connection between global warming and mankind, and our responsibility in it.
Below, other photographs and a video of E-gloo. All pictures are by Dor Kedmi, from the website of Magenta Workshop.