From Big Mac to Pop Art: McDonald’s Transforms Via Tortona into a “Pool” of Memories
At Fuorisalone 2026, the food giant celebrates 40 years in Italy with an exhibition curated by Nicolas Ballario, merging Damien Hirst and Artificial Intelligence Some define it as a “non-place,” while others consider it a temple of democratic conviviality. The fact remains that McDonald’s has been part of our visual DNA for forty years. To […]
Pop-Up Wonderland: When Fiorucci’s Utopia Embraces Qeeboo’s Design
At Salone del Mobile 2026, the exclusive ceramic Rabbit Chair debuts, dressed in the iconic “Toys” print Italian design has never been so vibrant. At Salone del Mobile 2026, we are witnessing a creative spark that promises to be the highlight of the season: the Qeeboo x Fiorucci collaboration. Two parallel universes, born to challenge […]
Samsung in Milan: Design Becomes an Act of Love
12 immersive experiences, emotional intelligence, and the future of living: the Samsung Design Open Lab lights up Via Tortona What happens when technology stops being just “cold silicon” and begins to speak the language of feelings? The answer lies at Superstudio Più (Via Tortona 27). From April 20 to 26, Samsung transforms Milan Design Week […]
Home Fairy Home: Winx Magic Transforms Pop Living
Inaugurated at Milan’s Spazio IsolaSET, this exhibition merges Rainbow’s iconic imagery with avant-garde design from Politecnico di Milano and Poliarte The line between dreams and design has never been thinner. On the occasion of Milan Design Week 2026, the Lombard capital celebrates the debut of Home Fairy Home, an immersive exhibition promising to revolutionize our […]