A multifunctional environment blending design and innovation: Fiandre unveils its iconic space redesigned by Area 17 Architecture and Interior
The FAB Fiandre Architectural Bureau showroom in Castellarano debuts a completely renewed look for Cersaie 2024. The expansion and restyling project, crafted by Area 17 Architecture and Interior, embodies the brand’s values with a dynamic and bespoke approach.
FAB Fiandre New Showroom: a permeable and welcoming space
More than just a showroom, this multifunctional space is designed to welcome guests, partners, and visitors into a bright and flexible setting. Spanning 2,300 square meters, the FAB is conceived as an internal plaza bathed in natural light through a vast glass opening. Here, the beauty of ceramic surfaces interacts with furnishings, volumes, and nature, creating an immersive and multisensory experience.
A focus on Design and Innovation
The showroom’s layout stands out for its dynamism, featuring greenery and furnishings that create varied perspectives, while Fiandre’s ceramic surfaces shine with colors, textures, and material effects. A standout feature is the “Tribute100” line, a contemporary and sustainable reinterpretation of the iconic Series 100.
The space also includes an immersive lounge dominated by a suspended volume and a reception area with a sweeping counter that transitions into a bar, fostering informal interactions with the product.
A “Grab & Go” Experience
Fiandre surprises with an innovative exhibition approach: ceramic surfaces are displayed as if they were food items. Material samples are presented as sandwiches to take away, while other collections mimic ice cream presentations in display freezers. This concept, inspired by the food retail world, reflects the brand’s freshness and playful spirit.
Technological innovation and sustainability
The showroom also highlights Fiandre and Iris Ceramica Group’s latest innovations. These include the Hypertouch® interactive surface technology and the “Moonlight” backlit slab, which emits uniform light, enhancing decorative beauty. These features are showcased in the meeting room, designed to accommodate up to 100 people.
FAB Fiandre: a place for discovery and inspiration
The new FAB Fiandre invites exploration, interaction, and a deeper connection to contemporary design. The grand sculptural portico encircling the plaza guides visitors through exhibition rooms, showcases, and niches dedicated to Fiandre’s collections and innovations, such as Balance and Attract®. Every detail of the showroom reflects the brand’s bespoke approach and Italian-made excellence, offering an environment that evolves with the company’s dynamic innovation.
