An immersive experience where curiosity, art, and technology meet at Milan’s Pirelli Hangar Bicocca
On October 25, the iconic Pirelli Hangar Bicocca in Milan, Italy, hosted Sensorium Worlds, the culminating event of the collaboration between IQOS Curious X and Seletti. The initiative stems from a shared belief that curiosity drives creativity—an energy that inspires authentic connections, new possibilities, and the courage to challenge the status quo.
Curiosity Meets Creativity
The partnership between IQOS and Seletti is built on the idea that innovative creativity begins with exploration. From this vision was born Curious X, the global IQOS initiative designed to offer stimulating experiences to its growing adult community. Sensorium Worlds embodies this philosophy: an immersive space where art, technology, and imagination blend to redefine perception and interaction.
From Workshop to Immersive Experience
The concept of Sensorium Worlds was developed during the Curious Minds workshop held in June at the Seletti factory in Cicognara, Parma. Twenty multidisciplinary artists from around the world collaborated to create an experience that transforms stereotypes and opens new expressive perspectives.
A Digital Installation at Pirelli Hangar Bicocca
During the event in Milan, a striking projection transformed the Pirelli Hangar Bicocca into a digital canvas, amplifying the atmosphere and engaging visitors in a multisensory journey. The evening also premiered the Limited Edition IQOS ILUMA i x Seletti, a creation that embodies the essence of innovation and artistic vision, celebrating the harmony between technology and design.
IQOS Curious X and Seletti Sensorium Worlds Milan marks a step forward in blending art, design, and innovation—transforming how creativity is experienced and shared.
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