At Via Montebello 27, a space inspired by the legacy of Gio Ponti redefines the dialogue between listening, materials, and interior design
Milan welcomes a new landmark for design culture. At Via Montebello 27, inside a building bearing the hallmarks of the Gio Ponti school, Ipunto0 is born. Conceived by Mariacristina Giobbi, this space is not presented as a simple showroom, but as a uniquely configured venue for the Brera Design District: a center dedicated to relationship-building and project development, where the boundary between exhibition and domestic dimension vanishes.
The identity of Ipunto0 is a sophisticated and contemporary tribute to the imagery of Master Ponti. Arches, circles, and “inhabited windows” are reinterpreted through an essential language, transforming light and surfaces into the true protagonists of a coherent and recognizable architectural narrative.
Six Environments, One Integrated Vision
The exhibition layout of Ipunto0 shuns the rigidity of traditional displays. Visitors are welcomed by a deliberately domestic pre-entrance, an intimate prelude that leads through six distinct environments. Each room is part of a choral narrative of interior design aimed at professionals, the contract sector, and private clients.
In this space, interior design is understood as an integrated reading: every finish, detail, and system is not an isolated element, but a concrete and applicable solution. The goal of Ipunto0 is to invite people to look beyond the simple sum of products, considering living as a perfect balance between aesthetics and function.
Technical Excellence and Exceptional Partners
Supporting the design quality of Ipunto0 is a network of partner companies covering the entire supply chain, from consultancy to installation. Among the technical collaborations, several internationally renowned names stand out:
- Vimar: Present in the common areas with the multi-award-winning Eikon Exé series. The installation features the round control in a brushed gold finish, already a winner of the 2025 Osaka International Compasso d’Oro.
- Nalesso: A center of excellence in interior furnishings, which curated the setup of the common areas with fabrics and seating that blend artisanal wisdom with avant-garde material research.
Ipunto0 thus positions itself as a place for both work and representation—a platform where materials and light engage in constant dialogue to offer designers strategic support and a comprehensive vision of modern living.
Ph Giorgio Possenti
Opening showroom: 9 aprile 2026
