More than just a store, it’s a “Casa La Redoute”: the French e-commerce giant consolidates its presence in Italy with a hybrid space blending pop design and artisanal research
Following the overwhelming success of its e-commerce platform launched in 2016, the Italian market has proven to be strategic for La Redoute. The French company has chosen the heart of Milan, at Via Leopardi 26, to inaugurate its first La Redoute Milan Showroom: a multifunctional space housing the group’s two souls—the versatile La Redoute brand and the high-end AMPM line.
Under the leadership of Country Director Loredana Fartade, the new headquarters was not conceived as a traditional retail outlet, but as a vibrant environment where B2B clients and private individuals (by appointment) can immerse themselves in an authentic domestic atmosphere.
The Architectural Project: A Blend of History and Modernity
Designed by Studio Nomade, the showroom spans two levels that celebrate Milanese architecture, reinterpreting it through the brand’s visual codes.
- The Ground Floor: a dynamic space overlooking an internal garden dedicated to the outdoor collections. Here, exhibition areas and operational offices coexist.
- The Second Level: featuring original vaults and exposed brick walls, this floor offers a more intimate atmosphere, ideal for discovering the meticulous attention to materials and textiles.
The goal of the interior design is to make visitors feel “at home,” encouraging a spontaneous encounter with the products through carefully selected color accents and an informal furniture layout.
La Redoute 2026: Democratic Design and Pop Vision
The 2026 La Redoute collection focuses on versatility. Among the “signature” pieces featured in the La Redoute Milan Showroom are:
- Nuria Sofa: A modular system with soft lines inspired by the 1970s—a manifesto of high-quality, accessible contemporary design.
- Les Ingénieux Line: Represented by the Mathéo desk-wardrobe, a space-saving solution that combines everyday practicality with clean aesthetics.
- Pop Accents: The Holi wall lamps in ceramic and opaline glass, alongside the Darcy tableware set, bring a burst of chromatic energy to any interior.
AMPM 2026: Sophisticated and Tactile Luxury
For those seeking a more refined dimension, the new AMPM arrivals highlight exceptional craftsmanship. Key features of the Milanese space include the Lazare sofa, designed by Emmanuel Gallina, and the Izag armchair—a perfect balance of tubular structure and natural rattan.
Material research continues with the Maria side tables in handmade ceramic and the Totemy lamp, pieces designed to stand the test of time thanks to exceptional construction quality.
A New Landmark for Design in Milan
With the opening of this space, La Redoute does not just sell furniture; it offers a complete visual consultancy ranging from lighting to art de la table. The physical presence in Via Leopardi allows customers to experience the quality of Tabaka textiles and the durability of large-scale furnishings firsthand, making the online shopping experience on laredoute.it even more informed and personal.
