DressYouCan: The First Shared “Infinite Wardrobe” – Milan Design Week 2019

Milan Design Week 2019: the event ‘Rent is More’ presents a ‘dress sharing’ service for women with a passion for high fashion

DressYouCan is a rental service dedicated to women’s clothes and accessories: every woman can finally have the wardrobe of her dreams without any worries (dry cleaning, fitting, delivery and the chance to try on the item at home for free are included in the service).

All items can be rented on Dressyoucan.com or at the flagship store in Milan, near Colonne di San Lorenzo, where it is always possible to try on dresses for free and receive styling consultancy.

“In every woman’s wardrobe there are more clothes than the ones she wears, but far fewer than the ones she would dream of wearing” is the concept behind DressYouCan. Why limit yourself to dreaming when you can have all the clothes you wish?

By extending the principles of the sharing economy to the fashion market, DressYouCan fulfils the hidden wish of every woman: unlimited access to dream clothes at affordable prices.

The success of DressYouCan is not only linked to the wide assortment of high fashion items (by emerging or established designers). Thanks to the self-imposed limit of rentals per garment and the continuous updating of the catalog, customers can afford a different garment every day, at a price compatible with their standard of living (a 4 days’ rental costs between €59 and €159).

DressYouCan participates in the Milan Design Week with the event “Rent is More”, the “home of lifestyle for rent”, in the heart of FuoriSalone, on Corso di Porta Ticinese (corner via Gian Giacomo Mora, 1). [Text Giuseppe D’Orsi]

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