When Design Is for Everybody

The goal of ‘Design per tutti’, the LABexperience by Level, a Brianza-based company, was to understand what design is. During four evenings, it brought design closer to an audience of curious people

Design is often associated with something that is beautiful and artistic. However, it is a discipline that represents different processes, techniques, cultures and theories. Level wanted to overturn this idea, bringing simple enthusiasts closer to the real world of design.

During the visual composition workshop, participants used samples of materials, color palettes and evocative images to create some moodboards expressing feelings and inspirations concerning design scenarios. They took on the role of a designer who had to present his/her idea to a client clearly and straightforwardly.[Giuseppe D’Orsi]

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