The first edition of I-Made, an exhibition curated by Giulio Cappellini at the Saatchi Gallery, debuted in London during the London Design Festival 2019. More than just an exhibition, I-Made could be viewed as a platform to celebrate design Made in Italy, combining trade booths with cultural exhibitions.
Giulio Cappellini explained that the idea behind I-Made, was to showcase Italian excellence, whether large or small companies, from different industries. Made in Italy design is not only furniture. There are excellences in design also in architecture, or in the technological, naval and automotive areas.
Moreover, the choice of an art gallery such as the Saatchi Gallery, allowed to display the products in an ideal and prestigious setting.
The so-called ‘business’ area was complemented by ‘Please Take a Seat‘, an exhibition dedicated to iconic Italian design chairs. To highlight the value of the Made in Italy product, the exhibition had a museum setting, which highlights how some chairs can be compared to works of art.
The first edition of I-Made in London attracted an audience of professionals and trade press, and confirms the importance of London as a hub, specially for brands operating in contract business.
Moreover, is also confirmation that design made in Italy doesn’t mean just furniture, but also includes other areas, such as yachting, hospitality, automotive and more.