Snaidero’s Expansion from Majano to Beijing

Snaidero wins the Save the Brand Award and consolidates its presence in the Asian market

Some moments of the event “Save the Brand”, where Snaidero was awarded for its engagement in the Asian market

Last November, Majano (Udine) hosted the event “Save the Brand”, an evening dedicated to awarding Italian excellences in the fashion, food, and furniture industries. Among the award recipients was Snaidero Group, for its engagement in the Asian market, in the retail and contract sectors.

Massimo Manelli, CEO Snaidero Group

Snaidero kitchens: 70 stores in China

Snaidero has signed an agreement with Hi Season Trading Co. Ltd., a Chinese distributor that will distribute Snaidero kitchens in over 70 Chinese cities. The first four flagship stores, in Beijing, Shanghai, Shenzhen, Chengdu, will showcase iconic products created by Italian masters, including Frame by Iosa Ghini and Vision by Pininfarina.

Link kitchen designed by Alessandro Andreucci and Christian Hoisl

The production for the Chinese market will be entirely carried out in Italy, in the plant in Majano (in the province of Udine).

Among the latest kitchens presented by Snaidero is Link with the I-Wall system. This is a concept that integrates the living area with the kitchen, based on the way we use different functional spaces. The kitchen designed by architects Alessandro Andreucci and Christian Hoisl is characterized by ergonomics and functionality. [Text Anguilla Segura]

I-Wall system by Snaidero

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