100% Design becomes Design London and moves to a new venue

At the London Design Festival 2020, 100% Design will become Design London: a new name and a new venue

The Design District in Greenwich Peninsula, London

25 years after the first edition, 100% Design enters a new phase. Design London is the new name it will take on from September 2020, and Magazine London will be its new headquarters, in the heart of London’s new Design District. The new Design District, in Greenwich Peninsula, will be a design community hosting over 1,800 creatives. Design London will become a key event to the development of this new area.

Magazine London, the new venue of 100% Design, rebranded as Design London

Design Londonthe future of 100% Design – offers a selection of established design brands and emerging talents, which makes it a valuable commercial destination during the London Design Festival. The new venue, Magazine London, is located on the banks of the Thames, next to the Millennium Dome. Besides being well connected by public transport, Magazine London is an event space with a contemporary look. Breathtaking views of Canary Wharf and the river complete the picture.

Discover everything about the London Design Festival

Magazine London, the new venue of 100% Design, rebranded as Design London

In September 2020, to coincide with the launch of Design London, Greenwich Peninsula will welcome London’s first purpose-built Design District, bringing together 1,800 creatives to create a new kind of community. This new community will be involved in urban redevelopment thanks to its contribution (also) in terms of architecture and design.

Panoramic view of Greenwich Peninsula, London

Greenwich Peninsula is a new development area in London, home to the Millennium Dome, among others. In 2017 property developer Knight Dragon entrusted Santiago Calatrava with the master plan. The architect of the Reggio Emilia Mediogrande Padana high speed train station has designed an overall development plan for this area, which is underway.
Design London will add the Design District in Greenwich Peninsula to the other destinations of the London Design Festival, London Design Fair, Designjunction, several districts and projects.

See you in London then, from 16 to 19 September, for the first edition of Design London – the 26th edition of 100% Design. The new website is

Discover everything about the London Design Festival

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