Update on March 11, 2020: the Salone del Mobile is currently scheduled from 16 to 21 June 2020. A final decision is expected early April 2020
Due to the serious health emergency affecting Italy, following the Covid-19 epidemic, the Salone del Mobile.Milano has been rescheduled from 16 to 21 June 2020. However, given the ongoing nature of the emergency, the Board of Directors reserves the right to review the situation again in early April and take a final decision. All health and safety issues will have to be considered, in agreement with the authorities. In addition, the Salone del Mobile.Milano is studying a coordination strategy with other important events in June, Pitti Uomo in Florence and Art Basel and Design Miami/Basel in Basel.
The 59th edition of the Salone del Mobile.Milano
Salone del Mobile 2020 will be held in Milan from 16 to 21 June, new dates due to the coronavirus outbreak. The 59th edition will have to face the international crisis caused by the coronavirus in China, but the Salone del Mobile di Milano has developed a special relationship with the city that has always hosted it and its very nature is based on this connection. Since 2018, the Salone del Mobile has created a real Manifesto containing the key words that define it: Emotion, Enterprise, Quality, Design, Networking, Young People, Communication, Culture, Milan at the centre. In 2019, the Manifesto added Ingenuity to its keywords. In 2020, Beauty has joined this list.
Discover also the Salone del Mobile 2019
It has never been easy to define the Salone del Mobile di Milano. Born in 1961 as a furniture fair, also to promote exports, the Salone del Mobile has always been focused on the cultural aspects of the show. Already in 1965, a large exhibition space was dedicated to shows with no commercial end, just to spread the value of design. And, since the 1970s, companies have invested heavily in exhibition design, creating a culture of exhibition design as temporary architecture.
Milan Design Week and Fuorisalone
Over the years, the Salone del Mobile has grown into the world’s leading lifestyle event, also thanks to the Fuorisalone, the set of collateral events held in Milan during the Salone. That’s how the Milano Design Week was born, an event that attracts over 400,000 people every year. 400,000 people that sleep, eat, move, engaging over 23,000 local businesses in their daily activities. Salone, Fuorisalone, Milano Design Week have, thus, become complementary to the city, an essential part of Milan’s yearly cultural and tourist offer. Moreover, the pavilions of Rho Fieramilano, are well connected to the center of Milan and, thanks to high speed trains, to the cities of Turin and Bologna.
Read also DDN Hub, the Fuorisalone DDN event
The Salone del Mobile 2020
For the 2020 edition, the Salone adds the word Beauty to its Manifesto. Beauty is an added value to a trade fair that showcases quality and excellence, a unique supply chain that can be found only in the Brianza region, the most creative district in the world. Beauty belongs to the Italian tradition and, following Ingenuity, rightfully enters the group of words describing high-end made in Italy production.
The next edition of the Salone del Mobile.Milano will be held from 16 to 21 June 2020, hosting over 2,200 exhibitors, including Salone del Mobile, Eurocucina, FTK and SaloneSatellite. 600 young designers will take part in the SaloneSatellite, while the foreign companies taking part in the Salone del Mobile 2020 will exceed 25%. Seven events will take place during the Salone del Mobile, each one with its peculiarities.
In 2020, kitchens on display
During the Salone del Mobile.Milano, the pavilions of Rho Fieramilano will host the International Furnishing Accessories Exhibition and Workplace 3.0, with its pavilions arranged into three style categories – Classic, Design and xLux. In 2020 kitchens are back with Eurocucina and FTK – Technology for the Kitchen, dedicated to appliances, and International Bathroom Exhibition, with all the novelties in the bathroom sector. Finally, following the success of the first edition, also S.Project, the space dedicated to interior design, will be back.
Read also Eurocucina 2018