An award to promote a community of international design talents
MM Award – International creative award is the name of the competition organized by MM Company every year. This award recognizes the most promising talents and brands in the Fashion Design, Product Design and Interior Design categories. The aim is to create a community of creative talents from all over the world to encourage their connection with operators, media and companies.
The jury includes Italian professionals from various professional fields. It is chaired by Marco Magalini, creative director of MM Company, journalist. The panel includes Federica Biasi, Serena Confalonieri, Luca Larenza, Mariana Martini, Adriano Menghetti, Monomio firm, Silvia Stella Osella, Studio Didea, Leonardo Talarico.
Interior Design: Yachoui Fadi
The winning project in the Interior Design – professionals/freelancers category is PH-13 Beirut, by Yachoui Fadi. PH-13 is a residence in an eastern neighborhood of Beirut, which takes advantage of Mediterranean climate to maximize natural light and ventilation in the homes. A series of sliding panels makes it possible to transform every indoor space into an outdoor environment and vice versa. In this way, balconies and terraces become living spaces directly connected to the city.
Interior Design – Honorable Mention: Stile Bottega architettura
The honorable Mention goes to Stile Bottega Architettura with the Store Concept project. The flagship store communicates the brand’s identity in stores all over the world. Every interior design detail communicates the same philosophy, a timeless elegance paying attention to the smallest details.
Gold prize in the Product Design – companies category: Fibra Research
FIBRA research is a research project by Caterina Fumagalli and Adriana Fortunato, which promotes a new creative process to reuse waste from fine textiles. A new language of transformation of valuable materials such as cottons, wools, linens, silks, that interprets products in an innovative way.
Gold prize – students
Michele Seghizzi, with the Ova project. Ova is a coffee machine for domestic use, at first glance similar to other coffee machines. However, the water tank contains zeolite, a stone of volcanic origin that heats water quickly without the use of cables or electrical sockets. The water descends from the tank, comes into contact with zeolite and quickly reaches the temperature required to brew coffee.