Salone del Mobile.Milano has presented the new online platform, a project offering editorial content to the audience and special spaces dedicated to companies
The original editorial content, under the supervision of Annalisa Rosso, editorial director, is both B2B and B2C, constantly updated several times a day. Articles are divided into thematic sections, dedicated to design, furniture, art, architecture, science and technology. There will also be interviews with the leading professionals from these sectors and markets and with the most visionary and interesting figures on the national and international cultural scene. Moreover, there will be collaborations with magazines and authoritative authors from around the world to have multiple opinions and points of view. The Salone del Mobile.Milano online will therefore be a place to find inspiration, exchange ideas, and interact throughout the year with a community that will expand exponentially.
Discover the Supersalone 2021
A space dedicated to design companies
The companies will have a space where they can tell their story with articles, images and videos, freely choosing the way to represent themselves. Among the contents of the brands there will certainly be their products, be they recent or made in Italy design icons. The main value of the platform for companies is its interactivity, which will allow them to have digital contact channels with professional operators throughout the year, not only during the Fair.
Discover DDN HUB 2021
Lastly, the site will contain all the services dedicated to the fair experience: tickets and useful information to organize the visit and schedule appointments for that week, an app to favor the encounter between supply and demand of furniture. Claudio Feltrin, President of FederlegnoArredo, commented: “The test bench will be the Supersalone in September 2021, when, thanks to a QR code, visitors will be able to dialogue with companies, get detailed information on products and, through retailers, complete the purchase. This is an opportunity that no other exhibition offers and companies have understood its value. But that’s not all: thanks also to the cultural-editorial approach, the aim is for the platform to become a design reference at an international level.”