Positive results for the 60th edition Salone del Mobile.Milano
The Salone del Mobile.Milano, back in person and in its full version after a three-year absence, welcomed 262,608 visitors; 61% of them were international, from 173 countries. Although far from the record 434,000 visitors of 2018, the turnout of the 2022 edition, the first after the pandemic, confirms the vitality of the Salone del Mobile and Milan Design Week. The Fuorisalone and Salone del Mobile together totaled about 400,000 attendees in the city of Milan. Decisive was the almost total absence of Chinese and Russians who, in 2019, were over 42,000.
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“This important result confirms the state of health of the Salone del Mobile and shows how teamwork across a whole sector can produce excellence, achieving positive results even in the most complex moments on the international level,” comments Maria Porro, President of the Salone del Mobile.Milano. We hope that this edition has given a new impetus to the sector and to Milan, but above all that everyone has perceived our enthusiasm, our urge to offer a global experience, in which what matters are ideas and cultural exchanges,” concludes the President.
An offline and online edition of the Salone del Mobile
The success of the Salone del Mobile.Milano and Milano Design Week has also been confirmed by the success of the communication platform. This includes website, newsletter, app, push and social networks (Instagram, Facebook, LinkedIn, Twitter, Pinterest, YouTube). As for social media, more than 50,000 contents generated by the community reached 13.5 million accounts; 600,000 video views, 120,000 interactions with content and 25 million impressions. In the last week alone, the site recorded 4.8 million page views with an average of 100,000 daily users (69.2% from Italy, 30.8% from abroad), and a 42% increase in new users registered on the platform. [Photo courtesy of Salone del Mobile.Milano]
This is a further confirmation of the success of the 2022 edition, followed even by those who could not attend. The Salone del Mobile.Milano will return from April 18 to 23, 2023.