Ambiente participates in CBS TV show America ByDesign to spread information on design to a very wide audience
The Ambiente design platform, the home décor show held in Frankfurt in February, is increasingly focused on the value and importance of design. Always at the forefront, Ambiente presents products from international companies that anticipate global movements, reflecting evolving consumer behavior. Now, to further broaden its scope of influence, the world-famous trade show has partnered with ByDesign, the globally recognized design television series.
Ambiente was featured in episode 1 of the third season of America ByDesign: Innovations, aired on the CBS News Streaming Network on Saturday, November 12th. Additionally, Ambiente is pleased to announce its premier role in the first Europe ByDesign series, which will showcase innovation and design excellence, launching in 2023.
With Messe Frankfurt and ByDesign for a more democratic design
Messe Frankfurt’s new challenge, in collaboration with ByDesign, brings the consumer goods landscape to a wider audience, displaying the best in Dining, Living, Giving, Working, and Contract Business/Hospitality on screen. “I think design nowadays is a very democratic product, so it is very good to have this discussion in front of a big audience. I think that’s the beauty of America ByDesign,” said Detlef Braun, Member of the Executive Board, Messe Frankfurt. In fact, the audience is increasingly interested in learning about products and their stories; ByDesign’s storytelling skills and Ambiente’s product knowledge can reach an increasingly broad and diverse audience.
The two organizations, Ambiente and ByDesign, combine focus on outstanding design with experience in storytelling for screen. The series will air on the CBS News Streaming Network at www.cbsnews.com/live, all CBS News mobile apps, ByDesign’s YouTube channel, and the www.bydesign.global website. It will also air on the Linear TV CBS broadcast in February 2023. Don’t miss Europe ByDesign in 2023!