TTG Travel Experience and InOut–The Contract Community by Italian Exhibition Group are confirmed by the market as the most important b2b events in Italy for the international tourism industry
Travel, transport, hospitality, supplies, furnishings and surfaces, the design of outdoor and green spaces: with +19% of professional visitors compared to 2022, TTG and InOut, respectively at their 60th edition and debut, closed at the Rimini exhibition center with a steady growth trend in attendance from the international and Italian tourist market.
The contract community’s warm welcome to the debut of InOut
InOut is the new format designed by IEG and dedicated to the contract community, which also includes Superfaces and the new Greenscape for the design of both indoor and outdoor green spaces in the hospitality world. As for the b2b offer, they were joined by the swimming pool and wellness industry with the Poolwide pavilion, directed by Assopiscine, which also organized discussion panels and perspectives for an industry that includes 2,300 Italian companies with a total of more than 15,000 employees, and which in the last ten years has recorded an average growth of more than 5%, jumping to +13% in the last two years.
A thousand foreign buyers from 62 countries attended the fair over the three days – 58% coming from Europe and 42% from the rest of the world, by virtue of the partnership with the Italian Trade Agency, in particular for the new InOut format. Coming mostly from the USA, UK, Germany, Spain, France and Switzerland, they confirmed Italy, with all its Regions present at the fair, as one of the most desired destinations by travelers from all over the world, making Rimini the attention grabber for the incoming sector.
TTG Travel Experience brought 55 international destinations to Rimini: from the return of Turkey to a greater presence from Portugal and Egypt, this was an important recognition of the event´s strategic role. A new feature this year was China’s return to the Rimini event to reinvent its tourism offer. The Kingdom of Jordan, on the other hand, was TTG´s country partner for the second time in a row.
Luxury segment and mediterranean market
TTG Luxury Event and TTG Med. Driven by international buyers, regulars to the Rimini event, IEG created a b2b event to purchase tourist products not only in Italian destinations, but foreign-to-foreign in Mediterranean destinations, with very positive feedback from the operators. Furthermore, with the event dedicated to the luxury segment, TTG was the ideal showcase for Italian excellence in markets ranging from the United States to India, passing through France and Argentina.
The theme of the latest edition of TTG Travel Experience and InOut
TTG and InOut chose UTΦPIA. LIVE. BELIEVE as their main theme to interpret, develop and amplify the calls for renewal permeating the tourism industry, in line with travelers´ new values. No longer a simple space for escape, tourism is preparing to welcome the challenges imposed by contemporary sentiment, with a marked attention to sustainability, in the broadest possible sense, all still to be defined and imagined, yet very much high-priority.
The theme was explored in most of the events scheduled over the three days, with specific spotlights on travel, recovering our relationship with nature – from the outdoors to furnishings – and green spaces. IEG brought together the professional community offering over 200 events with more than 250 speakers hosted in the nine Arenas: from the use of digital technologies and the metaverse to space travel, to Vision +24, to learn about the new languages of the consumer market.
IEG looks forward to seeing the entire Italian and international tourism industry at the next edition, October 9-11, 2024.
