Pop Love Fills the Streets with Color

From Milan to the Fidenza Village, the works by illustrator Camilla Falsini present a mix of shapes and colors

Pop love flooded the streets of Milan during the Fashion Week and it has just arrived at the Fidenza Village. In collaboration with Miart, the International fair of modern and contemporary art, it is possible to have an immersive art experience thanks to “Love,” Camilla Falsini’s installation.

The word ‘love’ seems old-fashioned today. Often we almost feel that we should feel embarrassed to use the word ‘love’ – says Camilla Falsini, one of the most important Italian illustrators. This is why I think that using art to communicate a strong message such as ‘Love’ is a bold choice.”

The Fidenza Village is filled with huge colorful urban installations that will be available to thousands of visitors throughout summer.

Moreover, Camilla Falsini’s ‘Love’ becomes an exclusive collection of scarves, designed with Kreativehouse. The colorful characters created by the illustrator as new expressions of love are now reproduced on silk. [Text Cristina Provenzano]

Related Articles


Agape: 50 years of excellence

“In realtà, volevamo fare dell’altro” (“Actually, we wanted to do something else”) is the title of the exhibition celebrating the 50th anniversary of Agape, a company founded on the banks of the Mincio River in 1973.

Read more »