The Relaunch of Lanificio Cerruti

Lanificio Cerruti is one of the most prestigious woolen mills in Biella, established in the heart of the city in 1881 by Antonio Cerruti, two brothers and a cousin.

The company led by Mr. Nino Cerruti took up the challenge of globalization even before the Internet and technology, working on an international scale without neglecting neither the local area nor the Italian manufacturing tradition.Njord Partners has become the main shareholder of the company now led by its CEO Paolo Torello-Viera, born in Biella, and in 2018 it had a consolidated turnover of 60 million Euros.

This new course is celebrated with the collaboration with Filrus, specializing in the tailor-made service offered even at home, the possibility of customizing also large amounts of yarn (the company produces over 2,5 million meters of fabric each year) and to obtain small quantities for tailor’s shops in 24-48 hours. The latest product is represented by ‘smart fabrics’ containing elastane: they do not need ironing, are stain resistant and anti-drip, perfect for contemporary travelers.

Lanificio Fratelli Cerruti, with over 400 employees, has full control on the supply chain, from the choice of raw materials to the finished fabric, spun and drawn, made of precious wools – vicuna, alpaca, cashmere – and soft cottons, dyed with sustainable processes, certified by meticulous quality tests at each production stage. The Piedmont-based woolen mill has become a multinational company that sells its products in over 100 countries while the production is entirely carried out in Biella and in Italy, confirming the worth of the brand as well as that of continuity. [Text Barbara Tassara]

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