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Lexus Design Award 2019

Lisa Marks wins the Lexus Design Award 2019 with Algorithmic Lace, a project dedicated to women

Lisa Marks, Grand-Prix Winner of the Lexus Design Award 2019, with Yoshihiro Sawa, President of Lexus

Lexus, a globally renowned automotive brand for the world-class design, craftsmanship and technological innovation that characterize its products, announces the winner of the Lexus Design Award 2019.

Lexus Design Award

This international competition born in 2013 invites up-and-coming designers to creatively exploit technology in order to foster the development of revolutionary ideas, capable of changing and improving people’s lives. The prototypes of the six finalists, made with the support of prestigious mentors, are exhibited every year at Spazio Lexus during the Milan Design Week.

 

Algorithmic Lace, bra designed for women who have undergone mastectomy surgery, made with a new method that uses an algorithmic scheme to produce a three-dimensional lace

This year, the prototype that best reflected Lexus’s vision has been the 3D bra by Lisa Marks. The jury, made up of some of the most prestigious design experts, awarded her with the Grand Prix, among 1,548 participants from 65 countries. 

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The design of Algorithmic Lace avoids bra defects that can cause discomfort after surgery, giving all women new confidence

Joining the judging panel for the first time, John Maeda, internationally recognized technologist said: “When we think of algorithms, we usually think of computers and the high-tech industry. But the textile industry is where algorithms were first deployed as a means to realize new aesthetic choices in fabrics during the 19th century. Lisa Marks Algorithmic Lace project not only feeds on that rich history, but goes even further back in time to incorporate a 16th century technique for weaving complex lace patterns. Marks uses this ancient process together with advanced three-dimensional modeling to handcraft bespoke bras for breast cancer survivors who have undergone mastectomy surgery. The result is a combination of function and beauty that positively impacts the survivor’s body aesthetic while also providing fully customized structural comfort.”

Lexus presents the exhibition “Leading with light”

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The prototype that won the Lexus Design Award 2019 will be displayed alongside the other five finalists until Sunday, April 13th, at Superstudio Più, in the Tortona district, during the Lexus event “Leading with Light.” The installation is inspired by the innovative lighting technology by Lexus and produced in collaboration with the famous design studio Rhizomatiks. It is an immersive experience that combines playful and dynamic lighting with advanced robotics. [Text Carlotta Russo]

 

 

Discover the winners of the SaloneSatellite Awards 2019

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