Divani&Divani by Natuzzi Inaugurates Italy’s Largest Flagship Store

Divani&Divani by Natuzzi celebrates its 60th anniversary by opening Italy’s largest flagship store

Divani & Divani by Natuzzi opens its largest store in Italy in the province of Varese, in Gerenzano. The 1,000 sq m exhibition area accommodates armchairs, sofas, beds, furniture for the living room and accessories, celebrating the comfort, innovation and craftsmanship offered by this brand that, with passion, has been dedicating itself to a large customer base since 1959.

In the new store, customers will be able to choose among comfortable and enveloping sofas equipped with sophisticated electrically-operated relaxation mechanisms, sofas that can be converted into beds in a few seconds and space-saving solutions.

The products offer wide customization possibilities thanks to an extremely wide range of leathers and fabrics. In order to ensure maximum customer satisfaction, customers can use the 3D HD Product Configurator, a system that allows them to design their sofa down to the last detail: from configuration to color, from functions to finishes, from feet to stitches, immediately seeing the result in high resolution.

The inauguration of the flagship store will take place on Saturday, June 15th, from 5pm to 8pm, Via Gianpiero Clerici 129, with Pasquale Natuzzi, President and CEO of the Natuzzi Group. On this occasion, customers will have the opportunity to see, in the store, what happens “behind the scenes” of the creation of a new product and the latest technologies of the Natuzzi sofas, admiring the brand’s mastery in the capitonné processing carried out by the Group’s skilled craftsmen.

The day will be animated by a contest that will award the first ten customers with the chance to decide the price of the sofa chosen from the special Opening Collection. But surprises are not over: even if you do not participate in the contest you will be able to participate in the draw for a sofa from the same collection.


The success of the new Natuzzi collection with the Trionfo sofa


The Trionfo sofa is equipped with the innovative CubicomfortTM – Triple Motion Technology, which allows you to move the cushions in different positions suitable for different moments: reading, resting, home cinema.

Modern and functional, Trionfo has soft and welcoming seats, each featuring three electrically-operated independent motion mechanisms that allow you to adjust the position of the backrest, seat, footrest and headrest. With the exclusive Divani&Divani Sofa Control App – free download from the App Store and Google Play – it is possible to activate and adjust the relaxation mechanisms of the sofa via your smartphone’s Bluetooth and save the favorite positions of each family member. [Text Carlotta Russo]


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