On September 16th, the TV show “Nella MIA Cucina – Una ricetta con Cracco” starts on RAI2. 20 episodes in the kitchen!
On September 16th, the cooking show “Nella MIA cucina – Una ricetta con Cracco” starts on Rai2, hosted by talented chef Carlo Cracco, who is at ease in TV studios, supported by webstar Camilla Boniardi, aka Camihawke, and surrounded by the excellence of Scavolini’s Made in Italy kitchens. The show will be broadcast until October 11th and its protagonist will be a competitor following the instructions of the great chef without seeing how to prepare the recipes. The show will be possible also thanks to two Mia kitchens, created by Scavolini in collaboration with Carlo Cracco.
Fabiana Scavolini, CEO Scavolini, commented on this new experience as follows: “The decision to produce a TV show stems from the awareness that communication models have partly changed. We wanted to experiment with a new communicative direction, with innovative and engaging entertainment: showing Carlo in his kitchen as he really is, no longer as a strict judge, but as the host who competes with the competitor. Scavolini has always been experimenting with avant-garde communication techniques and we are very proud that, after the end of his television experience, Carlo has exceptionally chosen to return to TV for this show: a project we have created with him and the production company ZeroStories that confirms our aptitude for innovation also in the field of communication.” [Text Isabelle Fournier]