Focus on Design: At Ambiente an Exhibition on Contemporary Brazilian design

Focus on Design is the exhibition dedicated to Brazilian design, the first in a series of exhibitions that Ambiente will dedicate to contemporary design

Cobra chair, by Sérgio J. Matos

Ambiente, one of the world’s leading trade fairs for home décor and tableware, is also a platform for the diffusion of design in the world. That’s why, starting from the 2020 edition, it will include “Focus on Design”, an exhibition that selects the best of contemporary design from a specific country.

The first edition of Focus on Design is dedicated to Brazil. This South American country has a great tradition in architecture and design, dating back to the mid-twentieth century. However, partly because of its geographical distance, partly because until a few years ago communication was not as fast as it is today, Brazilian design is not as much known in the world as it could (and should) be. Ambiente, has therefore decided to select five Brazilian designers and studios for the exhibition and to complete the exploration of new talent with the work of young designers in the Talents area, in Hall 8.

The next edition of Ambiente will be held in Frankfurt from 7 to 11 February 2020.

Discover all the highlights of Ambiente 2020

Africa chair, by Rodrigo Almeida, RA Editions

Brazil at “Focus on design”

Rodrigo Almeida

One of the best-known names of the new generation of Brazilian designers, he has conquered also the international market with his work. His projects range from works of art to furniture, everyday objects, fashion and accessories. Original, versatile and very talented, Rodrigo Almeida has become a protagonist of the design scene, not only in Brazil.

Bianca Barbato

She is a self-taught designer specializing in furniture, lamps and many other products. Inspired by the research on ancient techniques, her design recalls memories and traditions, but it relies also on experimentation with new materials and technologies. After a period in Rio de Janeiro, Bianca Barbato is currently based in São Paulo.

Brunno Jahara

Born and raised in Rio de Janeiro, Brunno Jahara studied industrial design in Brazil before moving to Italy, where he studied architecture in Venice. Later he worked at Fabrica, the Benetton Group’s communications research centre. With his bright products and furniture that tell the story of Brazil with an international language, Jahara is a leading figure on the contemporary design scene in Brazil.

Sérgio J. Matos

According to Sérgio J. Matos, originally from Mato Grosso, design is not only functionality, but it has the power to protect stories, memories and bonds. Inspired by this philosophy, Matos designs furniture and objects with a strong regional identity, characterized by the use of traditional materials and craft techniques. Thanks to this link with his identity, Sergio J. Matos’ design has made its way in the world and has contributed to the international success of Brazilian design.


Rain is the design studio founded in 2015 in São Paulo by Ricardo Innecco and Marianna Ramos, an architect and a product designer. The studio is mainly active in the design of furniture, lights and objects for everyday use, with a strong graphic and sculptural character. In addition to mass production, Rain collaborates with several galleries, with which it creates limited editions and installations.

The next edition of Ambiente will be held in Frankfurt from 7 to 11 February 2020.

Discover all the highlights of Ambiente 2020

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