Iris Ceramica Group: a new flagship store in Milan

A new 3-story showroom in Milan showcases all the collections by Iris Ceramica Group

Following London, New York and Berlin, Iris Ceramica Group opens a new flagship store in Milan, in the city center. The showroom, designed by Area-17 Architecture & Interiors, houses the products by all the companies of the group: Ariostea, FMG Fabbrica Marmi e Graniti, Fiandre Architectural Surfaces, Iris Ceramica, Porcelaingres, SapienStone and the new bathroom furniture brand Seventyonepercent.

Opening this new showroom has meant leaving the space that Iris Ceramica Group occupied for years in the Tortona district, SpazioFMGperl’Architettura, to bring all the activities together in the city center.

The environments of the new flagship store are divided into 3 floors with different functions. The ground floor, with its windows overlooking the street, is dedicated to welcoming visitors, with a large desk at the entrance. Here, walls are covered with large slabs that emphasize architectural volumes.

The top floor reinterprets a SPA and is focused on wellness and personal care. A central installation recalling public and private wellness areas is surrounded by lateral niches housing crafted custom furnishings. A meeting room dedicated to the collection Diesel Living with Iris Ceramica completes the showcase on the first floor. This space performs different functions – a place for meeting, working, relaxing and sharing – with a contemporary decorative language.

Discover the new brand Seventyonepercent, in collaboration with Paolo Castelli 

In the basement, the structures of the former bank have been preserved and the former vault has been covered with eco-active materials from the Active Surfaces collection. This space houses the collections, the archives and the vast sample collection of all the group’s companies, just like it used to house precious items in the past.

On the occasion of the launch of the Milan showroom, Iris Ceramica Group presented the new brand Seventyonepercent in collaboration with Paolo Castelli. You can discover more about it by clicking here.

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