The new Chiara Ferragni headquarters in Milan, designed by Erker Studio and decorated with Westwing’s professional advice, reflect the personality of the Italian entrepreneur
We could define them as “feminine offices” if there were a difference between men’s and women’s offices. Colors are definitely feminine. However, the layout of Chiara Ferragni and The Blonde Salad’s new offices is quite traditional and “masculine” as to materials, colors and spatial organization.
The leitmotiv of the interior design project is pink, which has always been the protagonist of The Blonde Salad, the magazine launched by Chiara Ferragni in 2009. Pink paneling and pink velvet upholstered furniture meet gold, black and white, for a style characterized by pop and art deco touches.
The large spaces designed by Erker Studio are separated in a quite traditional way, with meeting rooms and offices separated by walls and doors. Starting from the entrance, a neon sign saying “The Blonde Salad” welcomes the guests. From there, on the left, a corridor houses the offices of Chiara Ferragni and the various teams, as well as the kitchen and the restrooms.
To the right of the entrance there are the two meeting rooms, including the Cover Girl Meeting Room, featuring magazine covers dedicated to the Italian entrepreneur.
Furniture and finishes
Westwing designed the furniture of the entrance, the Cover Girl Meeting Room, Chiara Ferragni’s and general manager Fabio Maria Damato’s offices. Many pieces of furniture – sofas, chairs, carpets and ottomans – belong to Westwing collections and are combined with tables and chairs by other Made in Italy brands such as Kartell. The materials used are typical of art deco: velvets, marble, gold, with Wall & Déco wallpapers and Wilson & Morris wall paints.
Artemide illuminates the offices with several lamps. The Alphabet of Light collection illuminates the Cover Girl Meeting Room and the entrance while Yanzi floor lamp by Neri & Hu decorates Chiara Ferragni’s office. Finally, the timeless Tolomeo welcomes the guests at the entrance.
Other Made in Italy touches are given by Smeg refrigerator and kettle from the ’50s Style collection, in the pink version.