Listone Giordano’s digital revolution

Live Studio and Live Store are the new virtual experiences offered by Listone Giordano to its clients

To celebrate the 150th anniversary of Gruppo Margaritelli, Listone Giordano has launched two new tools that tap into the potential offered by new technologies, Live Studio and Live Store.


Live Studio and Live Store are two special interfaces that allow Listone Giordano’s clients to virtually visit the showroom and the company. This immersive experience allows clients to operate from a distance, which is particularly useful in this period when traveling is not recommended. Moreover, technology makes it possible to explore the showroom and move around just like in real life. Which makes it possible to see all the products up close, to enlarge them, get closer, move away, from different points of view. Thanks to the communication tools, it is possible to see the smallest details of the various parquet floors in very high definition.

Discover colorful parquet flooring

Listone Giordano Arena Live Store

Live Store and Live Studio

The two new virtual places, Live Studio and Live Store are connected by the same concept, which reduces the distance between the company and its interlocutors. All parquet floors, products and showroom settings can be visited thanks to the possibilities offered by the technologies. Customers will also have the opportunity to touch the surfaces on display through a specially developed tactile option.


Virtual tours are available for all showrooms – in Milan (Listone Giordano Arena, designed by Michele De Lucchi), Bologna, Turin, Perugia – and headquarters. The design service, which includes the exclusive and dedicated use of the platforms, is by appointment. The Live Studio and Live Store services are another tile in the Listone Giordano experience, which goes beyond the simple purchase of a wooden floor.

Discover parquet 4.0 with special effects and technological patterns

Natural Genius/Resonating Trees installation, winner of the Premio dei Premi per l’Innovazione award

Finally, in 2020, Listone Giordano won the Premio dei Premi per l’Innovazione award. The Premio dei Premi award is a special award established by the President of the Italian Republic, given to particularly innovative companies and bodies. Listone Giordano won this award with Natural Genius/Resonating Trees, a multisensory sound installation by sound artist Federico Ortica in the Piegaro forest, in Umbria.

Click here for a preview of the Live Store and book your appointment

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