A young woman for the new course of the Salone del Mobile.Milano
Maria Porro, marketing and communications director at Porro, is the new President of the Salone del Mobile.Milano. The Federlegno Arredo Eventi Board of Directors has elected the President of Assarredo as the president of the Salone del Mobile.Milano, the biggest furniture fair in the world.
She will have the challenging task to relaunch Milan’s Salone del Mobile after the pandemic, in a world that has changed considerably, where trade fairs have been losing ground in favor of digital communication.
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Maria Porro says, “I grew up with the Salone del Mobile. When I was a kid, my grandfather Carlo used to take me along to the pavilions at the old venue. I followed when the Fair moved to its new site in Rho, and I was thrilled to be able to attend the Shanghai Furniture Fair. Today, I am honoured to take on this role at such a vital and transformative time. I’d like to thank everyone who supported me. I hope to prove myself worthy of this event and its fabulous, successful heritage. I and the entire Board of Directors will be working to ensure that, as a unique and indispensable design showcase, the Salone rises to meet future challenges regarding sustainability, digitalization, research, innovation, creativity and inclusiveness, as ever maintaining the highest quality.”