CIFF Guangzhou 2022 edition is postponed due to Covid
China: the strengths of a new development model focused on quality
With the achievement of the first centennial goal of “having created a moderately prosperous society in all respects,” China is now structured to promote an ever-improving quality of life. This aspect also affects the increase in domestic consumption, the evolution of the culture of living, and the strengthening of the furniture industry. China’s GDP increased by 8.1% in 2021 compared to the previous year, exceeding CNY 110 trillion (over € 15 trillion). Such economic growth is unique globally and demonstrates the enormous potential of the Chinese economy and its strong resilience in a world affected by the pandemic.
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CIFF Guangzhou: a reference fair in the furniture sector
In this context, CIFF Guangzhou presents itself as a point of reference in the furniture sector, stimulating the growth of companies and the entire industry; the Chinese fair is growing, in contrast with the international trend that sees the attractiveness of fairs declining. CIFF Guangzhou promotes a new development model to meet the expectations of the entire furniture industry. Based on the new “Design Trend, Global Trade, Full Supply Chain, All in CIFF” positioning, CIFF Guangzhou brings together the structural reforms of the exhibition offer and creates a profitable synergy between the Chinese and the international market to offer new concrete business opportunities to the players of the sector. CIFF’s leadership in the furniture exhibition industry is based on 4 strengths.
1) The evolution of the domestic market
China’s economy has shifted from a phase of high-speed growth to a stage of high-quality development. The growing desire for a better quality of life has promoted the development of a new domestic market model. CIFF Guangzhou has firmly followed the strategy of expanding domestic demand and promoted the supply-side structural reform of exhibitions. The 49th edition of CIFF Guangzhou will be an occasion for many exhibitors to present new trends in line with the new demands of the market. The vitality and strategic importance of CIFF is also demonstrated by the presence of 166 major Chinese brands that have not attended the fair in the last five years.
2) Original design at CIFF Guangzhou 2022
From “world’s factory” to “world’s market”, from “made in China” to “created in China”. This has been China’s recent evolution. Expectations and requests for good design are essential to support the evolution of consumption and the transformation of the industry. That’s why, with its new “Design Trend, Global Trade, Full Supply Chain, All in CIFF” positioning, CIFF Guangzhou 2022 will focus on original design. In fact, an unprecedented number of design brands will be there, even surpassing the peak period before the pandemic. In particular, “Design Spring” CIFF Contemporary Chinese Furniture Design Fair will bring together more than 80 original design brands as well as hundreds of designers, artists and curators.
3) The new trade fair development model
CIFF Guangzhou promotes a new trade fair development model to respond to the new needs and expectations of the entire furniture sector. On the one hand, it follows the “smart consumption” trend by organizing events dedicated to the promotion of products for the “smart home”, “smart sleep”, “smart office” etc. On the other hand, it pays great attention to improving the quality of life, developing emerging sectors such as medical care, elderly care, school furniture etc. CIFF Guangzhou also gives a strong boost to the whole furniture sector by creating new channels and commercial relationships. International e-commerce is also given special attention. Moreover, to actively contribute to the environmental policy of reducing carbon emissions, CIFF Guangzhou constantly seeks innovation in exhibition concepts, spurring the industry to undertake an increasingly ecological development.
4) The collaboration between trade fair and distribution
China Foreign Trade Guangzhou Exhibition Co., Ltd. has been collaborating with Red Star Macalline, the leading furniture distributor in China, since March 2018. The collaboration between the most important exhibition structure and the most important commercial structure produces extraordinary advantages, promotes coordinated development of companies, integrates and optimizes resources, creating a complete promotional circuit for producers and retailers and above all offering a one-of-a-kind service to customers.
The next edition of CIFF Guanghzou 2022 is postponed due to the Covid pandemic.