N.O.W. Edizioni wallpapers and wallcoverings at DDN Hub, with graphics created for the occasion
Also participating in setting up DDN Hub 2022 was N.O.W. Edizioni wallpaper & more, producer of wallpapers and wallcoverings, available in a variety of materials. Born 10 years ago from an idea of Pietro Gaeta, art director and founder, N.O.W. Edizioni has collaborated with several architects and designers including Alessandro Mendini, Anna Gili, Maria Christina Hamel, Sergio Calatroni, Emilio Nanni, Claudio Bitetti, Carlotta Fortuna, Nuala Goodman, Annalisa Carli, Simone Marulli, Valentina Ortolani, Matteo Stucchi, Luisa Trapani, Fabio Rotella.
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The wallpapers and wallcoverings by N.O.W. Edizioni, which stands for “Not Ordinary Works,” are entirely made in Italy. Designed for different environments, they are available on classic paper, also in an eco-friendly version, and fiberglass, for humid environments such as bathrooms. There are also the acoustic version, in sound-absorbing material, and the digital fresco. All of the projects promoted by N.O.W. Edizioni are characterized by a conscious approach taking into account all aspects of design and production, and environmental sustainability.
N.O.W. Edizioni: wallpapers and wallcoverings for any project
The philosophy of N.O.W. Edizioni is to create tailor-made projects, thanks to a specialized graphic design team that creates simulations and customizations for each client. N.O.W. Edizioni speaks several languages, addressing both private clients and the contract world. In the hotel sector, several projects have been carried out over the years: Glam Hotel in Milan, Byblos Art Hotel in Verona, Eco Urban B&B in Florence, Palais Cobourg Hotel in Vienna, Marriott Hotel in Dubai, Hilton Hotel in Venice, Starhotel in Roma, Villa Kadashi Hotel in Moscow, and many more. Collaborations in catering and retail include those with the Italian restaurant chain Miscusi, the Brut restaurant in Merate and 158 Club Lounge in Glasgow, and Palm Angels and Pinko stores around the world.
The different collections draw inspiration from classic and contemporary models. “David Selection”, for example, is inspired by Michelangelo’s David and consists of several volumes. The Milano capsule collection, made for EXPO 2015, offers textures with subjects inspired by the city that has always been recognized as the world capital of design. Three are the Art Collections. “4 mani – Alessandro Mendini/Pietro Gaeta”, as the name implies, is a collection born from a collaboration between the two architects, an overlay of colors and graphics that immediately excited Master Alessandro Mendini. “Atelier”, on the other hand, resulted from the combination of the creativities of three internationally-renowned designers, Anna Gili, Maria Cristina Hamel and Pietro Gaeta. Lastly, “Petals from Tokyo”, made in collaboration with Sergio Calatroni, is the result of personal research on beauty, which basically results in photograms of petals.