The new Caccaro flagship store in Milan: a great success during Milan Design Week
Caccaro has made a return in style to Milan taking advantage of Milan Design Week to launch its new showroom, which opened in May 2022. The opening party on June 8 was the occasion to present the new spaces, designed by Monica Graffeo, to the Italian and international audience. The new showroom is located on Via Baracchini, right in the city center, and occupies an area of 350 square meters.
Structural interventions, also by Monica Graffeo, aim to enhance the spaces. In the shop window, a balustrade decorated with greenery emphasizes the horizontal progression, while the material part emphasizes the upward thrust, from which the raw metal staircase originates. In the upper part, the old windows have been closed and big skylights brighten the space.
Furniture proposals by Caccaro
A common thread in the showroom design is the philosophy of Caccaro’s furniture proposals. Monica Graffeo explains, “Spaces are designed to convey a sense of coziness and pleasantness. Caccaro’s compositions are in line with this philosophy without sacrificing the functionality of a home. Every corner of the showroom is meant to be a moment of surprise and discovery of some inspiration for one’s own home.”
Check out the Freedhome system by Caccaro
The space unfolds through domestic environments where Caccaro’s Wallover and Freedhome systems integrate seamlessly. From the living area to the dining room, from the sleeping area to service spaces, the various compositions show all the functional possibilities. In fact, the Wallover and Freedhome systems solve storage problems in a creative and elegant way, and make it possible to create hybrid and multifunctional areas. Moreover, the versatile finishes allow for the design of coherent and harmonious spaces.
Discover Wallover, storing columns by Caccaro
Therefore, the material library becomes an area of great importance as well as an integral part of the exhibition itinerary. In this corner you can touch Caccaro’s textures and materials and customize your own composition. Styling is also an important component in creating an emotional space, which is why the company has entered into a structured collaboration with designer Stefano Gaggero.
The success of the showroom during Milan Design Week confirms the value of the project and proposals on display. The showroom on Via Baracchini is another chapter in the collaboration between Caccaro and Mo.1950, the company specializing in retail and contract services led by Corrado Molteni. Thanks to these partnerships, the Caccaro flagship store becomes an authentic design and service center, from idea to complete assembly.
