Bulgari Hotel Roma: a new hospitality facility in the Eternal City
Bulgari, the historic maison born in Rome nearly 140 years ago, opened the Bulgari Hotel Roma on June 9, 2023. This is the first property in the worldwide Bulgari Hotels & Resorts collection to open in the heart of the Italian capital. An architectural gem where contemporary design and the excellence of Italian craftsmanship dialogue with the genius loci, defining a new luxury standard in the world of hospitality.
Bulgari Hotel Roma: Roman art and architecture
Bulgari Hotel Roma is located in the Campo Marzio district, a short walk from the Spanish Steps and the historic Bulgari boutique on Via Condotti. The hotel is housed in a monumental building designed in the rationalist style by architect Vittorio Ballio Morpurgo and built in the 1930s in Piazza Augusto Imperatore. A historic site with a strong symbolic value right in front of the Mausoleum of Augustus and the Ara Pacis Museum by Richard Meier.
Tribute to the Augustan Age is a Statue of Augustus, an original from the Torlonia Collection, placed at the center of the hotel’s lobby. The Roman sculpture is the first in a series of five statues that will be restored and displayed in rotation thanks to Bulgari’s contribution.
Contemporary design and Italian craftsmanship
As with all other Bulgari Hotels & Resorts, the interior design of the Bulgari Hotel Roma was entrusted to Italian studio ACPV ARCHITECTS Antonio Citterio Patricia Viel. The project celebrates ancient Rome and the figure of Augustus while enhancing the contemporary design, craftsmanship and rationalist architecture of the building. Handcrafted mosaic rosettes, bespoke upholstery inspired by iconic Bulgari motifs, and handcrafted Murano chandeliers are just some of the unique elements that decorate the hotel’s spaces. These architectural details reflect Bulgari’s approach to fine jewelry creations.
Bulgari Hotel Roma is spread over seven floors, one of which is underground, and has 114 rooms, many of which are suites offering panoramic views of Piazza Augusto Imperatore or a more intimate view of Via della Frezza. The project’s unifying theme is color, interpreted in four color palettes in the rooms and different colored marbles in the bathrooms. A precious gem of the hotel is the 300-square-meter Bulgari Suite, offering an authentic luxury experience and a unique view of the Mausoleum of Augustus. Mosaics, marble columns and artistic glass decorate the Bulgari Spa, a true temple of wellbeing equipped with 9 treatment rooms and a 20-meter indoor pool, which evokes the atmosphere of ancient Roman baths.
Lastly, on the top floor of the hotel is La Terrazza, which offers a 360-degree view of the Eternal City. The rooftop was designed as a typical Roman terrace with native plants and flowers that recall the gardens of ancient Roman villas. On the fifth floor, there are Il Ristorante – Niko Romito restaurant and the Bulgari Bar, both with large outdoor spaces overlooking Piazza Augusto Imperatore. The ground floor houses the Reception, Lobby Lounge, Library, Il Caffè and the first Bulgari Dolci boutique in Italy.
Text: Arianna Callocchia / Photo: Bulgari