On the occasion of the recently concluded Milan Design Week, the Italian brand presented “GLOW”—an emotional journey through architecture, design, and transparency
Light is not merely a functional element; it is a language capable of transforming space and architecture. Among the protagonists who left their mark at the latest Milan Design Week, QU stood out in the heart of Brera, staging a luminous vision that enchanted the international Fuorisalone audience
With a captivating setup at Via Cernaia 7, within the secret garden of a classic bourgeois palazzo, QU presented its fifth exhibition chapter. The installation seamlessly blended high-end glass craftsmanship with the brand’s most advanced LED technology.
GLOW – Light in Transparency: A Sensory Journey
The concept behind the exhibition, titled GLOW – Light in Transparency, was born from the established synergy between the Ravenna-based company and Art Director Aldo Parisotto (of Parisotto+Formenton Architetti). The exhibition path wound through a hidden courtyard, an indoor lounge, and a glass greenhouse, creating a continuous dialogue between domestic intimacy and nature.
The absolute protagonist of the space was glass. This ancient material met QU’s technical precision, enriching the brand’s catalog with sophisticated transparencies, ribbed textures, and organic shapes designed to diffuse light in a soft, layered manner.
At the entrance, visitors were welcomed by an oasis of peace: a minimalist landscape of stone outdoor totems and a large wooden deck surrounding a centuries-old magnolia tree, inviting them to slow down and connect with the surroundings.
New Product Launches: From Signature Outdoor to Sculptural Interiors
KIMADO: The Architecture of the Void (Design by Philip Adiutori)
In the evocative garden setting, KIMADO made its debut—an outdoor lighting system crafted from solid-machined aluminum. The uniqueness of this collection lies in the concept of “visual transparency”: a void within the lamp body lightens the totem’s volume, transforming the empty space into an active design element where light itself becomes architecture. Available in Suspension, Bollard, Post, and Wall versions, KIMADO modulates up to three light sources.
DRESS ME GLASS: Decorative Evolution
Inside the glass greenhouse—a hybrid space between indoors and outdoors—a dramatic cluster installation of DRESS ME lamps floated above a pool of water, playing with reflections and ripples. This year, the historic technical collection evolved with a decorative twist, introducing hand-blown glass diffusers. The new range includes transparent ribbed glass cylinders, teardrop shapes in three heights, and complex double oblique cylinders that overlap frosted and transparent surfaces.
BRILLO CASTELLO MAGNUM: A Sculptural Presence (Design by Parisotto+Formenton)
Moving inside, the lounge welcomed guests like a luxury hotel lobby, dominated by the evolution of the brand’s first historic chandelier. Brillo Castello Magnum is an imposing suspension featuring curved arms arranged on staggered levels, boasting 104 high-CRI LED sources and sandblasted glass diffusers. The collection also introduces a refined Wall version, providing a compact yet high-impact vertical light point.
Indoor, Outdoor, Bespoke
The success achieved during Design Week lies in the ability to perfectly express QU’s mission: offering a coherent and continuous design language for any environment. By proposing lighting fixtures that transition effortlessly from interior to exterior, the company demonstrated how industrial innovation can serve the “memory of the material,” giving contemporary design a new and profound emotional dimension.
