Designing Happiness: Festival della Crescita in Milan

Festival della Crescita will be back in Milan: three days of meetings and dialogues on “Happy Growth”

Three days of meetings in two venues: the 2019 edition of the Festival della Crescita will be back in Milan on Thursday, 17 October, at Le Village by Crédit Agricole (Corso di Porta Romana 61), on Friday 18 and Saturday 19 October, at Palazzo delle Stelline (Corso Magenta 61). Launched in 2015 by Future Concept Lab on the occasion of Expo Milano, over three years, Festival della Crescita has reached 28 cities, totaling 36 venues and 55 meetings, workshops, performances, illustrating different perspectives on the theme of innovation and “happy and sustainable growth”.

The motto for 2019, “Designing happiness”, reaffirms the meaning of this project and defines the theme of the last event, which closes the 2019 edition of the Tour. The Milan event represents the synthesis of an interdisciplinary path, a place where the protagonists can meet and exchange views. Happiness becomes a design perspective that affects crucial aspects of contemporary life, including education, cohabitation, health, mobility and sustainability.

The Festival is open to the public. To participate just register on the website

17 October: Le Village by Credit Agricole

On 17 October, in the afternoon ,with the participation of Francesco Morace, topical issues, concerning technological innovation and the human/social sphere, will be dealt with. Various speakers will illustrate “how to design happiness” from a scientific, creative, entrepreneurial and strategic point of view.

18-19 October: Festival della Crescita 2019 at Palazzo delle Stelline

On the first day, Friday 18 October, the Visions Hall will host dialogues on “Creative Happiness”, in the morning, and about “Sustainable Happiness”, in the afternoon. Among the speakers we can mention Gianpaolo Barozzi (Cisco), Geoffrey Davis (Digital Bros Game Academy), Valeria Cagnina (OFpassiON), Ermete Realacci (Symbola), Irene Tinagli (economist).

On Saturday 19 October, the Visions Hall will host meetings concerning “happy storytelling”, in the morning, and the “storytelling of happiness”, in the afternoon. The speakers in the morning will be Giorgio Santambrogio (VéGé), Enrico Fontana (Legambiente), Vera Gheno (linguist). In the afternoon, the motivations for narration will be examined, with a focus on Design and Narration. Among participants will be Giuliano Mosconi (Tecno and Zanotta) and Duccio Demetrio (Libera Università dell’Autobiografia di Anghiari). Moreover, on Saturday, the workshops dedicated to the mobility of the future, curated by Arval Italia and led by Valeria Cagnina, hosted in the Cult Library, will continue.

The Festival is open to the public. To participate just register on the website

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