The new interiors of W Atlanta Midtown hotel, designed by Virserius Studio, illustrate the adventures of Arthur, a fictional character
The new furnishings of W Atlanta Midtown hotel offer relaxation and stories of passion and mystery
The new concept of the hotel revolves around Arthur, a fictional character created by Virserius Studio to intrigue the guests. Its interiors reproduce parts of his estate and secret garden, evoking private moments of his life, hosting personal letters, art collections and precious objects.
In the lobby, where gold, brushed brass and dark wood prevail, are custom cascading chandeliers recalling the birdcages collected by Arthur during his excursions in North Africa. From there it is possible to see the terraces on the upper floors, which host lounges where guests can relax or host meetings.
Arthur’s botanical garden is digitally printed on some parts of the ceiling, the walls of the reception area and of the lounge. Each elevator is customized with playful and mysterious images of Arthur’s travels. Guests are invited to use their imagination to explore faraway worlds and discover the characters on the walls.
In the hotel’s library are the letters that Arthur wrote to his friends to tell them about his travels. This room houses also a collection of poetry, books, custom furniture, a carpet with calligraphy inscribed on it, and Arthur’s precious bird collections. Details and furnishings were made by Imaggo Production, Paris-based Virserius Studio’s art consulting firm.
The rooms of the hotel celebrate the city of Atlanta
Both the rooms and the suites of W Atlanta Midtown hotel offer their guests artistic experiences with graphics, sculptures and installations made by Virserius Studio in collaboration with Imago Production, to tell stories and surprise the guests.
The art also pays homage to Atlanta, in particular the Midtown neighborhood, as the epicenter of music and entertainment. Guestrooms feature details that celebrate the city, including a mural with musical notes floating outward and the pictures of a man with a camera (perhaps Arthur?), a film reel honoring Atlanta’s booming film industry, a cheerleader and some football players – evoking Georgia’s great football culture.
[Text Carlotta Russo]