DDN and Webidoo – Alibaba Global Service Partner for made in Italy

DDW – Design Diffusion World, with DDN – Design Diffusion News and Designdiffusion.com announces a partnership with Webidoo, Alibaba.com’s Global Service Partner

Webidoo, an agency specializing in the digitalization of Italian SMEs, has recently partnered with Alibaba.com, the worldwide e-commerce platform. A great result, which broadens the export opportunities for small and medium Italian companies.

Thanks to DDW – Design Diffusion World, today this strategy opens up to the world of designer furniture made in Italy. With the new partnership between Webidoo and DDW, Design Diffusion will be a trait d’union between Italian companies and e-commerce worldwide. The role of Design Diffusion World, in fact, will be strategic for the presence of companies operating in Italian furniture on Alibaba, through Webidoo. DDW will manage affiliation, content, marketing campaigns, to enhance the identity of each company and to capitalize on the economic and promotional potential on a global scale, thanks to its presence on the platform.

Webidoo, Alibaba, Design Diffusion World and made in Italy

There are more than 18 million active buyers on Alibaba.com, coming from all over the world (United States, India, Canada, Brazil, Australia, United Kingdom, Russia, Turkey, Mexico, France, Germany, Saudi Arabia, among the main countries). Daily inquiries are more than 300,000, exchanges take place between 190 countries, and the Furniture category is in the Top 10 most sought-after categories on the global market.

Francesca Russo, CEO of DDW, explains how the idea came about: “For years we have included events and digital in our proposals, in addition to magazines. Now we are strengthening our ‘vertical strategy’, thanks to the deal with a world-class player like Webidoo, Global Service Partner of Alibaba.com. This is an important partnership, which we are sure will bring excellent results to the entire Italian design chain”.

Daniel Rota, CEO of Webidoo, adds: “The design and furniture industry is the pride of Made in Italy. I’m sure that our digital expertise, combined with DDW – Design Diffusion World’s strong knowledge of the field, will be a great support for the whole business”.

Related Articles


Agape: 50 years of excellence

“In realtà, volevamo fare dell’altro” (“Actually, we wanted to do something else”) is the title of the exhibition celebrating the 50th anniversary of Agape, a company founded on the banks of the Mincio River in 1973.

Read more »