Piero Lissoni Appointed Artistic Director of B&B Italia

The new Artistic Director of B&B Italia is Piero Lissoni

Starting from January 2021, Piero Lissoni will be the new Artistic Director of B&B Italia. Under his direction, B&B Italia will develop a new global image, with new stylistic codes and visual identity. Piero Lissoni’s collaboration with B&B Italia began in 2017 and since then the number of projects has gradually increased, including the Liagò storage system and the new 2021 B&B Italia Outdoor collection Borea.

For over thirty years, Lissoni & Partners, with offices in Milan and New York, has developed international architecture and interior design projects, as well as products and corporate identity for many companies. Piero Lissoni is creative director of Alpi, Boffi, Living Divani, Lema, Lualdi, Porro, Sanlorenzo, for which he has designed many products.

Living area of the Sanlorenzo SX76 yacht designed by Piero Lissoni

Moreover, Lissoni has designed products for numerous international brands including Alessi, Antrax, Atlas Concorde, Bonacina1889, Cappellini, Cassina, Cotto, De Padova, Fantini, Flos, Glas Italia, Golran, Illy, Janus et Cie, Kartell, Kerakoll, KN Industrie, Knoll, Nerosicilia, Olivari, Salvatori, Tecno, Viccarbe. Finally, Lissoni has received many awards, such as Good Design Award, Red Dot Award, ADI Compasso d’Oro Award.

Dock collection, by Piero Lissoni for B&B Italia

B&B Italia: Made in Italy icons

Gilberto Negrini, CEO of B&B Italia, is extremely pleased with this collaboration as “Piero Lissoni embodies the values that have been representing the brand since 1966.”

Camaleonda sofa, designed by Mario Bellini in 1970 and reissued by B&B Italia in 2020

B&B Italia Group currently includes four brands that have made the history of Made in Italy production, working in different product sectors. In addition to B&B Italia, the Group includes Maxalto, Azucena, and Arc Linea, which manufactures high-end kitchens. Established in 1966 as C&B, B&B has collaborated with world-class countless designers and architects over the years. Antonio Citterio, Mario Bellini, Naoto Fukasawa, Piero Lissoni, Patricia Urquiola, Gaetano Pesce, among others, designed pieces of furniture that have become Made in Italy icons.

Naviglio sofa, by Yabu Pushelberg for B&B Italia, 2020

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