DDN Safari Fest 2021 – German edition

The big success of DDN SAFARI FEST 2021 – Germany edition




DDN SAFARI FEST, the digital evolution of DDN Blog Safari, was held from 1 to 7 February 2021. 6 professional bloggers from Germany, with an international soul and thousands of followers, together with DDN BLOG, shared in their Instagram stories their favorite products from among the ones present in the catalogs of the brands that joined Design Diffusion’s project. The result was impressive: over 250 stories in 7 days for a total of 592.836 impressions.

Participating bloggers and Instagram pages were Alexander Paar @alexanderpaar, Dawind, @daves_home, Igor Josif @igorjosif,  Nina Jahn @ninajahn, Stefan @fux_berlin, Design Diffusion @designdiffusion, Holly Becker @decor8. The companies involved were Arblu, Boffi_DePadova, Bruhel, Pointhouse, ResTecnografica.

Below, a gallery including some of the bloggers’ posts and the most popular products.

DDN Blog Safari: the previous editions

The first edition of DDN Blog Safari, during the Salone del Mobile 2017, involved about 20 Italian and international bloggers visiting the stands of the following brands: Ferrè, Roberto Cavalli e Jumbo, Arflex, Annibale ColomboGallotti & RadicePoliform, MDF Italia, Artemide, Kartell and Natuzzi.

Read everything about DDN Blog Safari 2017 here and here

DDN Blog Safari, Salone del Mobile 2017. Ph: InteriorBreak.it

The second edition, DDN Blog Safari 2018, was another success. The companies participating in the Blog Safari 2018 – Boffi/De Padova, Flou, Kartell, Poliform, Natuzzi, Scavolini, Walter Knoll – had the chance to present their new products and corporate philosophy to a select team of professionals who appreciated both the warm reception and impeccable presentations.

Discover everything about DDN Blog Safari 2018

The 2019 edition of DDN Blog Safari brought to the Salone del Mobile 6 very popular international bloggers who visited the booths of Flou Natevo, Nardi, Kartell, Edizioni De Padova,, Boffi, Poliform and spotted interior design trends for 2019/20.

Discover bloggers and trends at Salone del Mobile.Milano 2019


Despite the absence of the Salone del Mobile.Milano, DDN organized the Blog Safari: 10 international bloggers and magazines explored 8 brands, their products and collections. With their stories, still present in their Instagram Highlights, and a post on their blog, they gave life to an authentic blogger design festival. The fourth edition of the DDN Blog Safari, DDN SAFARI FEST 2020 saw the participation of

Holly Becker – DECOR8


Agata Dimmich – PASSIONSHAKE

Desiree Groenendal – VOSGESPARIS



Roberta Mutti – DDN BLOG



Elisabetta Rizzato – ITALIANBARK


The companies involved in the project were Cantori @cantori_spa, Casalgrande Padana @casalgrandepadana, Cristina Rubinetterie @CRISTINARubinetterie,Doimo Cucine @DoimoCucine, Maistri @Maistrilacucina, minotticucine @minotticucine, Quadrodesign @quadrodesign_officialViva Porte@vivaporte. Some Instagram stories from DDN SAFARI FEST 2020

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