The program of the Supersalone 2021 is getting defined with exhibitions and special initiatives focused on sustainability
The Supersalone 2021 can count on 423 brands that have already confirmed their participation and 50 independent designers. Design schools will play their part with 170 projects from 48 international schools, selected by Anniina Koivu. An exhibition of 110 chairs awarded with the Compasso d’Oro and five films selected by Milano Design Film Festival complete the cultural program of the event.
Sustainability at the Supersalone 2021
For a more sustainable Supersalone, all materials and components used for the set-up are designed to be disassembled and reused. The staging systems will be completely recycled as chipboard panels are made from 100% recycled wood and will go back into the production cycle at the end of the event. The same goes for the bricks of “The Lost Graduation Show” installation, which are all reusable; all the arenas, benches and seats will be “dry” mounted. In this way, they can be disassembled and reused in other situations.
Discover also Supersalone 2021: The Makers Show
The Supersalone 2021 also includes Forestami, a project that provides for a “forest” of around 100 trees leading to the East Gate entrance. Moreover, another 100 tall trees will lead visitors into the various exhibition areas and relaxation areas. At the end of the fair, these trees will be planted in some areas of Milan.
Exhibitions of historic products
Nina Bassoli, in collaboration with ADI Compasso d’Oro, curates the exhibition Take Your Seat / Prendi posizione – Solitude and Conviviality of the Chair / Solitudine e convivialità della sedia. The focus of the exhibition will be 30 chairs that won the Compasso d’Oro award and more than 80 chairs that received the Honorable Mention. Ranged around the four Supersalone pavilions, this exhibition will tell the story of the most iconic design objects: chairs. Split into four themed sections, it also features an “extra” section at the ADI Design Museum – the ideal place to end or start the visit.
Le Identità Golose
A special section in collaboration with Identità Golose Milano – International Gastronomic Hub will host some of the greatest Italian chefs and artisans, including Carlo Cracco with pastry chef Marco Pedron, Massimo Bottura with the workshop Il Tortellante, Michelin-starred chefs Cristina Bowerman and Matias Perdomo. But also Eugenio Boer, the Italo-Dutch chef renowned for the international influences of his cuisine, Renato Bosco, one of the greatest master of pizza, great ice-cream maker Paolo Brunelli and Andrea Besuschio, who has been ranked among Italy’s top 10 pastry chefs in for years