An interesting turnout at Maison&Objet March 2022 instills confidence in the return of in-person trade shows
The March 2022 edition of Maison&Objet was marked by international dynamism and confirmed the great attractiveness of in-person events.
More than 50,000 visitors, one in three from abroad: a result that confirms that the audience wants to meet and see things up close again. The March 2022 edition of Maison&Objet was the second in-person session after the pandemic. And, thanks to the easing of travel restrictions, one in three visitors came from abroad. Nearly 1,800 British operators, 850 North Americans, around 1,100 Middle Easterners, as well as 200 visitors from India attended the event. As always, there was a large number of Italian and European representatives. Another positive element was the presence of a conspicuous number of operators from the hospitality industry, testifying to the return to life of this sector.
Discover Franklin Azzi, Créateur de l’Année at Maison & Objet March 2022
Interior design trends in Paris
With 7 halls and the new itinerary Maison&Objet In the City, the fair brought together the entire industry, with 1,811 brands. Several new features allowed the brands to introduce themselves to the operators in different and innovative ways. Elizabeth Leriche, François Bernard, François Delclaux and, for the first time, Julia Rouzaud, founder of GoodMoods, presented the new trends with special installations. Moreover, brands registered on the MOM digital platform could take advantage of the visibility offered by social media – Instagram, Facebook, LinkedIn, Twitter, Pinterest, WeChat, and now also TikTok.
Interior architecture found several interesting elements at Maison & Objet March 2022. For example, interior designer Tristan Auer designed a Beach Club for Mariage Frères in Hall 7. ‘La cuillière’ restaurant was decorated by Daniel Rozensztroch with Paola Navone’s artistic direction. Lastly, the What’s New sections showed the latest trends.
Maison&Objet will come back in September 2022 with an edition full of initiatives. The Rising Talent Awards, the section dedicated to young designers, will focus on the Netherlands. To complete the return to in-person events, September 2022 will also see the re-launch of the ‘Paris Capitale de la Création’ initiative, where Maison&Objet will be accompanied by several events taking place simultaneously in Paris.
Some pictures of Galerie Signature Hall, Maison&Objet March 2022 edition