On the occasion of Fuorisalone 2023, Palazzo Giureconsulti in Milan opened its doors to Dutch design and hosted the seventh edition of Masterly – The Dutch
On the occasion of Fuorisalone 2023, Palazzo Giureconsulti, a few steps from Milan Cathedral, hosted the seventh edition of Masterly – The Dutch. The great event dedicated to Dutch design featured Dutch designers, artists, artisans and companies selected by Nicole Uniquole, curator and founder of the initiative.
Dutch design in Milan
More than 80 participants presented Dutch design in its many forms: interactive and experimental design, industrial production and limited editions. Moreover, for the new venue of Masterly – The Dutch, Palazzo Giureconsulti, a number of new products and collaborations with international artists and designers were launched.
Also this year there were floral installations to welcome visitors to Milan Design Week 2023. Outside the Palazzo, there was the installation by Dutch artist and designer Tom Postma, created with Italian company Rattiflora, while the entrance foyer featured thousands of colorful orchids by Orchids Netherlands.
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A new layout, entrusted to the Dutch studio Opera Concept & Design, also offered a new way to visit the exhibition. In fact, the participants’ installations occupied every wing and section of the Palazzo, on all four floors.
Masterly – The Dutch: the exhibition
The ground floor hosted Technology, the section devoted to projects featuring advanced technologies and innovative materials. For example, Lucas Zito‘s ethereal light creations, displayed in the hall of the grand staircase, and the installations by FritsJurgens and designer Carina Riezebos with Blok Plaatmateriaal, along the loggia.
Underground floor: Craft
The underground floor hosted a selection of craft works such as sound amplifiers designed and made in ceramic by Pierluigi Pompei and colorful handmade rugs designed by Marcel Van Doorn for the Fuli brand.
First floor: Collectible Design & Masterly Collaborations
On the first floor, there were two thematic areas: one dedicated to Collectible Design, i.e., pieces between art and design, in one-of-a-kind pieces or limited series; the other, in the large Donzelli Room, in the right wing of the building, was dedicated to a choral presentation on the future of living.
Second floor: Inspirational Design
The rooms on the top floor hosted two immersive installations created to draw attention to the projects on display and to engage and inspire visitors. Among the works on show were those of five young students who graduated this year from the Amsterdam and Rotterdam branches of the Wood & Furniture College (HMC).
Thanks to the impetus that Masterly – The Dutch has been able to give to the dissemination and visibility of Dutch design internationally, the network of cultural and business relations it has generated and the role that Masterly has in the professional growth of its participants, the event has had the support of the Embassy and Consulate General of the Kingdom of the Netherlands in Italy since its first edition.
[Text: Arianna Callocchia / Photo: Nicole Marnati]
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