Signature Kitchen Suite offers full consultancy service on technology to architects and interior designers at the Milan showroom
Signature Kitchen Suite is celebrating the second anniversary of its arrival in Italy and the opening of the Piazza Cavour showroom, in the heart of Milan. This space, the European hub of the high-end appliance brand part of the LG Electronics Group, has been created as a place for meeting, design consulting and training, technology and quality cooking.
“The decision to open the Signature Kitchen Suite showroom in the Brera area, one of the most important design districts, stems from LG’s desire to get closer to the world of architecture. We are surrounded by many leading furniture brands and interesting collaborations and synergies have arisen with many of them. In our space, both the architect and the end customer can talk directly with the company, without intermediaries, and receive full consultancy on all home technologies,” explains Manuela Ricci, marketing manager of Signature Kitchen Suite.
SKS: technology tailored to any project
At Signature Kitchen Suite’s Milanese hub, LG presents itself as a technology partner for projects in the residential, hospitality, and nautical sector. In fact, this year, it has launched the SKS Smart Concierge service, aimed at architects and interior designers. It is a service that offers free advice on the most suitable technologies for their projects, kitchen appliances, TV sets, audio-video devices, HVAC and photovoltaic systems. The advantage? The possibility for the architect to have a single “technological” interlocutor while staying updated on the latest innovations available on the market.
“When architects turn to us, they find much more than an appliance brand. Here, designers discover the entire LG world and come into contact with people from the company who can guide them in identifying the most interesting technological components for the project they are working on,” Ricci continues.
The showroom designed by Calvi Brambilla features LG’s most innovative premium products, such as the OLED R rollable TV, the Digital Signage electronic whiteboard, the latest washer-dryers, in addition, of course, to the full range of cutting-edge Signature Kitchen Suite appliances, including the latest products launched at this year’s Eurocucina, such as the undercounter refrigerator and wine refrigerator, as well as some previews not yet available in Europe such as the pro range oven.
Discover OLED R rollable TV by LG
The showroom also provides some private rooms, available to architects by appointment. “Those who do not have a studio in Milan, for example, can arrange appointments with their clients here.”
Food and technology for healthier nutrition
Training sessions and team-building experiences can also be held in the Food Academy. “Our cooking school is a very special place because here we materialize the True to Food philosophy on which the brand is based. It is a philosophy that promotes healthy eating and conscious choice of ingredients. Here we can have people test the appliances while expressing the values that guide us.”
Discover the Food Academy of Signature Kitchen Suite
The Food Academy also offers a rich calendar of cooking classes, wine and cocktail tastings, open to the public. “Although the showroom has a mainly B2B focus, it is important for us to open up to the city and involve people who love cooking and innovation. Our goal is not academic; with us, you won’t become a chef but you will discover quality ingredients and products, pick up storage and cooking tips, and learn how to diversify and respect seasonality,” concludes Manuela Ricci.
All this by using cutting-edge Signature Kitchen Suite appliances, such as the multifunction combi steam oven that offers multiple cooking modes including low-temperature cooking; the French Door refrigerator with a convertible drawer that becomes a refrigerator or freezer as needed, and the wine refrigerator range for perfect wine storage.